Improving SAS Customer Intelligence Solution Performance with Oracle SPARC SuperCluster

SAS Marketing Automation enables organizations to rapidly create, modify and execute marketing campaigns, getting them quickly out the door in an automated, traceable and repeatable manner. As such, the system running your SAS Marketing Automation can have a significant impact on getting the maximum value of your software investment, so the deployment strategy is a critical consideration. Getting campaigns to market faster than your competitors can mean the difference between exploiting a window of opportunity or being too late to market. And it's not just about time to market, it's also about being able to fine-tune a live campaign rapidly, based on multiple market channel data in order to increase revenue and market share by optimizing customer interactions and improving the overall customer experience. Oracle's SPARC SuperCluster is the optimal deployment choice for SAS Marketing Automation software. This powerful and integrated system delivers the following key advantages for SAS Customer Intelligence Solutions:  It enables execution of campaigns in hours rather than days or weeks, allowing you to respond to market opportunities and conditions before your competitors  The SPARC SuperCluster's Oracle Exadata Data Storage cells and Sun ZFS Storage Appliance enable SAS to analyze massive amounts of inbound marketing channel data rapidly in order to quickly deploy and fine-tune campaigns for maximum customer reach and market penetration  It reduces risks associated with deploying marketing campaigns by testing and validating campaigns prior to deployment into real-world markets  Dramatically decrease marketing campaign execution costs for a superior and demonstrable return on investment. Deploying SAS Customer Intelligence application solutions with Oracle SPARC SuperCluster enables rapid response to market dynamics, grows an organization's customer base, creating a positive trend for business growth.